Companies, and especially multinationals expend a great deal of energy in financial speculation and exert considerable pressure on the decisions of governments and international bodies, because it is their revenues in the real economy that constitute their anchor and investment base, as well as their power to act and exert pressure. This is proven by the energy with which revenues are defended and strategies are deployed to gain more market shares. The fight is between competitors on a market that has become a marketing battlefield. The weapons are national and international regulations through the manipulation of scientific studies and by putting pressure on political and decision-making authorities.

And yet, it is the daily and occasional purchases made by individuals and communities that concretely make up the revenues of companies.

When you buy, you give your money, in return for goods and services. Shouldn’t you be looking beyond the exchange value to find out what the money is being used for ?

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